Nike: The Chosen from Snowboard Magazine on Vimeo. |
Nike initially launched this campaign back in 2011, but it has surfaced a few time here and there. The was one of their first big social media efforts over Facebook. The video was put online before it was shown on television marking the start a new mobile push from Nike. As seen in the video, it focuses on extreme sports like snowboards, skateboarding and BMX. |
These videos were made by "contestants" trying to get in the video, and each entry had to have some sort of social media campaign around it to make it viral.
The winner's were chosen from professional athletes in each field.
It’s a great example of Nike taking advantage of social media and user-generated content.
The winner's were chosen from professional athletes in each field.
It’s a great example of Nike taking advantage of social media and user-generated content.