FUEL YOUR TEAM
Nike ran this interactive campaign using its Nike+ social platform, which now has more than six million members.
Since 2010 Nike has developed a range of training products that are digitally linked using the Nike+ FuelBand. Users can then accumulate ‘NikeFuel’ points and set themselves goals or compete against other users.
Earlier this year it ran a campaign called ‘Fuel Your Team’ that allowed users to show support for their favourite college basketball team by earning them NikeFuel points.
Nike ran this interactive campaign using its Nike+ social platform, which now has more than six million members.
Since 2010 Nike has developed a range of training products that are digitally linked using the Nike+ FuelBand. Users can then accumulate ‘NikeFuel’ points and set themselves goals or compete against other users.
Earlier this year it ran a campaign called ‘Fuel Your Team’ that allowed users to show support for their favourite college basketball team by earning them NikeFuel points.
The Nike+ FuelBand Facebook page has an assortment of media allowing its followers to engage and be inspired to continually use the product, as well as constantly working to build a community of users. One of the more current campaigns they are advertising on their Facebook is working to get user to pledge NikeFuel to a collegiate team. They also use images, photographic campaigns, interactive video, and URLs linking back to their other social media platforms such as YouTube videos and twitter trends.
The Facebook page is also used positively to offer support. if a customer is having trouble with their fuel band they can post on the page and be assisted very quickly. |
Nike's Fuelband is one of the most innovative ways to track you activity. The band's "sports-tested accelerometer" gives accurate readings of a user's daily movement. This data is then linked to your computer or mobile device to monitor your goals. An even better feature is the social media sharing option which lets you "brag" about how well you are doing to all your friends. |
Here's a quick look at how NikeFuel works on a normal day. |
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