Another of Nike’s recurring campaigns is The Chance, which gives kids around the world the chance to win a place in The Nike Academy for a year.
The campaign first ran for six months in 2010 through Nikefootball.com, Facebook, Twitter and YouTube.
Participants created more than 17,000 Facebook pages which reached an additional 5.5 million fans. There were also 2,000 user-generated videos and 28,000 player posts were created and the brand received 3.4 million YouTube views.
The winners were given a full year attendance in the Academy, getting to play against the reserve teams of Premier League and other clubs.
The campaign first ran for six months in 2010 through Nikefootball.com, Facebook, Twitter and YouTube.
Participants created more than 17,000 Facebook pages which reached an additional 5.5 million fans. There were also 2,000 user-generated videos and 28,000 player posts were created and the brand received 3.4 million YouTube views.
The winners were given a full year attendance in the Academy, getting to play against the reserve teams of Premier League and other clubs.