To promote a new reflective running jacket Nike ran an event called ‘Catch The Flash’ in Vienna.
50 runner were given flash jackets to run around the city all night. The rest of the city, using Nike's promotional app, could take pictures of the runners capturing their number of their jacket. The person at the end who captured the most runner, would receive a 10,000 euro gift card. But it wasn’t just open to people in Vienna – each runner was tracked via GPS so users could chase them through an online game. Nike+ users had an advantage as they were given a faster virtual character to try and track down the real runners online. On average the online gamers spent 24 minutes on the microsite |
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