Nike is a marketing powerhouse as it has carefully crafted its brand to be one of the most recognized brands in the world. It uses all of the mainstream media to communicate its brand across several platforms for most if not all of their products creating a Nike community across the world. Some of their most popular promotional efforts have been through the use of social media such as Facebook, Twitter, YouTube, and Pinteres
This is Nike's first #MakeItCount promotional video to kick off the campaign. |